SIDS Essay Example | Topics and Well Written Essays - 750 words

SIDS - Essay Example This occurrence was seen at around early afternoon (Bedsole, 2012). One can accept that the child was dozing on its stomach, on a grown-up delicate bed, or unintentionally choked with pads encompassing the infant. These are the most widely recognized elements identified with SIDS. After further examination, the police reached a resolution that there was no injustice or any bad behavior by the guardians. Nonetheless, another case engaged with SIDS was governed a manslaughter. Vanessa Clark, a Texas lady, was accused of slaughtering her infant while laying down with it in a similar bed. The infant was found out of the blue not relaxing. This was not the first run through this had occur with Clark. Her first youngster passed on a similar way and was managed a mishap. Along these lines, police did a further examination and discovered sensible proof to demonstrate that Clark put the child at a high hazard by placing the infant in approaching peril and followed up on criminal carelessness. The Angelina County members of the jury saw Clark as liable of kid endangerment(Held, 2012). She is looking as long as twenty years in jail. If a potential SIDS demise happens, the police must examine and meeting all gatherings included. â€Å"By law, police and different authorities close by, for example, a coroner and investigators, are required to decide the reason for death† (Hooker, 2011).The data traded between these authorities is significant so as to fathom the case (Ortmeier, 2006). A few inquiries must addressed be so as to decide whether such act was done purposely or unintentionally. Relatives are informed about an examination that must occur due to the infant’s demise. What's more, kid defensive administrations just as other exceptional care groups ought to be include helping the relatives after their misfortune. It would give incredible assistance and permit the police to confine themselves from the circumstance and permit them to concentrate on

Techniques of Comedy Free Essays

Alex Moreno Theater 208 Comedy: Techniques behind the Laughter Comedy is the class of film that makes even the saddest occasions tolerable and increased a ton of prominence in when individuals required a lift. Parody is a special type of film in its wide scope of techniques, and in these strategies there is probably a portion of a select gathering of approaches. The genuine enchantment that satire has emerges from these chosen few strategies, that, when utilized appropriately, will never neglect to produce a chuckle. We will compose a custom exposition test on Procedures of Comedy or then again any comparative theme just for you Request Now Satire arrives in a wide scope of structures, all of which get a snicker various ways. There are in any case, a couple of explicit classifications of satire which become works of art. The best of these incorporate; screwball, running stiflers, mind, set-up and turn of phrase, and droll. While these are isolated classifications of parody, they are all the time utilized together or in different kinds, to effectively create a chuckle. The inquiry is, the thing that makes them work again and again, and the appropriate response lies in like manner elements of every procedure. A significant factor in satire is the content and utilization of discourse. While exchange isn't similarly significant in a wide range of satire, it is as yet an exceptionally successful instrument in delivering an extraordinary parody. The discourse must tie in quick pacing, mind, and parody so as to keep a crowd of people engaged, all while following the content so as to attract the crowd to the film, and keep them snared. Extraordinary comedies consistently have excellent exchange that can make even the most conventional scene, completely humorous. At the point when discourse is utilized appropriately, it tends to be satire in itself, or add to another joke. A case of this is the point at which a fundamental character offers an entertaining remark about the adversary or another character. The activities of the other character may not be amusing alone, yet include some analysis and it turns out to be amazingly entertaining. Generally, exchange isn't the primary drive behind all comedic structures, as observed in quiet movies, yet it is as yet imperative to present day parody in its capacity to make conventional things clever. The following significant factor of an effective parody is the pacing. Quick pacing is the main fruitful method of making a satire; the crowd should consistently have something to create a chuckle. Crowds are whimsical, and making them trust that something will happen will just purpose them to lose intrigue. The pace must be sufficiently quick to keep individuals intrigued, however it should likewise be at a pace where the crowd can stay aware of the activity. A parody won't be entertaining if the following joke begins before the crowd even giggles at the last one. An incredible satire must discover the perfect parity that won't lose the crowd to fatigue, or in a surge. Give the crowd sufficient opportunity to snicker, however don’t let them quit giggling. Another basic factor in creating an effective parody is in the utilization of montage. Cutting shots between various edges assists with keeping the crowd intrigued by including new point of view, the film should consistently be moving, thus should the camera. This is utilized notwithstanding close-ups and foundation shots during significant successions. An extremely compelling technique for doing this is exchanging shots between characters during significant comedic successions. A case of this would be a fundamental character intended to be clever conversing with one of the stale characters, hostile to lighthearted element, and indicating their absence of response to something amusing done by the principle character. Another strategy is changing the camera edges while a character experiences issues playing out an assignment. A character battling to bring a container through an entryway is entertaining, however gets old except if you continually montage so as to keep the scene crisp, adding to the pace. Montage is a significant factor in fruitful satire on the grounds that a joke needs to remain new so as to be clever, as does a parody. The throwing in a film is absolutely critical, as not all individuals are clever in similar circumstances. On-screen characters all have certain comedic jobs, which they best fit into. A genuine looking on-screen character with a harsh voice would not make a decent blockhead character. In the event that that equivalent entertainer is put into the job of a criminal with the demeanor of a youngster, he turns into an incredible comic figure. Throwing is absolutely critical as entertainers must accommodate their jobs, while they have more range in parody, they despite everything must be acceptable somewhat. This can be seen by the incredible number of comedies where individuals exit saying; it would have been entertaining or more clever with another person. Throwing must be done cautiously all together additionally guarantee that the characters play well against one another. While a developed man acting like a youngster is amusing on occasion, it turns out to be very successful when there is another character inciting them to carry on that way. At long last, throwing decides how the crowd will respond to the story, and whether jokes will be amusing when originating from the chose cast. At long last these things attach in to make a comedic film amusing. On the off chance that the strategies are utilized appropriately you will make a high vitality satire that will keep the crowd engaged. Genuine works of art have everything that a satire could require, incredible discourse, quick pacing, montage, and extraordinary throwing. At the point when these strategies are utilized together appropriately, a satire can't fall flat. The fundamental objective of a parody is to remain new, and by using these methods, even the most played out situation can get entertaining once more. Satire has made us snicker for almost a century, and it will keep on insofar as it is kept new, new, and energizing. The most effective method to refer to Techniques of Comedy, Essay models

Agile Marketing A Step-by-Step Guide

Agile Marketing A Step-by-Step Guide Today’s business environment is undergoing rapid and constant change â€" rapidly and constantly changing customer needs, business practices, marketing approaches, technology, you name it.Any business that wants to survive in such a dynamic environment needs the ability to quickly respond and adapt to these changes, and the only way to do this is by being agile.When I say agile, I am talking about being fast, dynamic, responsive, adaptive and nimble.This is particularly true when it comes to marketing, because marketers must not only respond to changing customer needs and demands, but also to changing marketing methods and marketing platforms.In the modern world, traditional marketing methods are no longer working for marketing departments around the world. Sticking to traditional methods is a surefire way of driving oneself out of business.In order to keep business flowing, businesses need to reconfigure their marketing teams to create Agile War teams that can move fast and effecti vely, experimenting, implementing, and optimizing their approaches in accordance with the market needs.Want to build a vibrant, agile marketing team?In this article, I am to give you a step by step guide to agile marketing.Before we get to that, however, let’s take a moment to understand what agile marketing is.WHAT IS AGILE MARKETING Agile marketing is a marketing approach that allows your company to continuously manage innovation and change.It is an organizational strategy that manages and improves the working of your marketing team by streamlining communication, team structure, workflows, and processes to increase efficiency and quality.You can also think of agile marketing as the long-term, deliberate use of a stipulated agile methodology in project management for marketing departments.The advent of agile marketing goes back to the mid to late 90’s and originated from software development industry. Software developers had noticed that the existing development process was fil led with challenges.The normal development process back then involved having project managers gather information about specifications that were desired for a particular product and forward it to the developers.However, this was taking too much time and extending the budget, and by the time the product was launched, some of the customer preferences would have already changed, rendering the product less effective than it was supposed to be.In addition, there was a disconnect between the users of the end products and the developers themselves, leading to challenges in customer satisfaction.In order to solve these problems, seventeen software developers convened in 2001 and wrote the Agile Manifesto for software development. Instead of the long development process employed before, the agile manifesto championed for a continuous but faster development process that relied on customer feedback to make improved iterations of a product in order to ensure customer satisfaction.Later, the prin ciples of the agile methodology found their way into marketing and other aspects of business as they were found to be useful in improving the existing approach to marketing and business organization.The State of Agile 2018 report showed a 37% adoption rate of agile marketing by marketers across the United States.Following this shift to agile, they are enjoying immense benefits. 55% of marketers who embraced the agile approach found it easier to quickly change gears, 47% reported a higher quality of work, and 52% reported better awareness of project status. Benefits of agile marketing. Source: Agile SherpasFEATURES OF AGILE MARKETINGSome of the features of agile marketing include:Validated Learning Over Opinions and ConventionsMore often than not, marketers find themselves in inertia.The idea that “things have always been done like this” makes them ignore chances to do things in a potentially better and different way.This can be quite compelling especially when it’s coming from above, leaving no chance for an alternative.Agile marketing works with tests to validate assumptions as the basis for doing things better.If a new approach was tested and there is data to support it, combined with the right metrics, then fewer risks can be expected.Being agile leaves room for improvement and can uncover new opportunities that could lead to more success.Customer Focused Collaboration Over SilosIn the traditional framework, marketing was taken as a siloed function within both the internal marketing, PR and Branding departments and externally within the operations and sales departments.The disadvantage of this siloed approach is that it creates inconsistent and incongruous customer experiences in an era where businesses are mainly focused on customer satisfaction.The silos lead to knowledge and information hoarding where views are not shared across teams, which in turn lengthens the improvement times as teams learn independently.With agile marketing, the silos are broken down leaving all the focus on customers.Teams are derived from various departments to offer solutions for specific customer concerns.When working collaboratively, knowledge is distributed freely and can thus be used by different teams to produce customer-centered marketing approaches.Adaptive and Iterative Campaigns Over Big Bang CampaignsTraditionally, marketing is designed with long-term plans.That means considerable effort and time is required to cover timespans ranging from 3 months to years.The long-term plans are then broken down into campaigns tha t are meant to produce a big bang effect.Consequently, concepts are developed and various partners informed before the campaign can be implemented. Not only does this take a lot of time, it also stretches the budget.In the case that the campaigns fail to meet their desired goal, too much time has already been spent and nothing much can be done to rectify the situation.Agile marketing, on the other hand, takes an iterative and adaptive approach.The planning cycles are dismantled and run in sprints to test ideas, share with the team and get quick feedback.These iterations provide a learning opportunity for the team.They quickly learn what works and what does not.This quick learning enables the team to adjust their approaches and continuously improve.These campaigns do not require as many resources (compared to the traditional approach) to complete and can also be completed within a short period.The Process of Customer Discovery Over Static PredictionTraditional marketing plans are bas ically created on myopic forecasts of customer behavior which over time become outdated.They are mostly based on expensive and resource-intensive research, which unfortunately enhances the organizational commitment to these plans.Such an approach poses a huge risk for marketers who dive in blindly without the audacity to question the validity of such forecasts. The blame is put on the tactics and strategies instead of these underlying assumptions.An agile approach focuses on ongoing customer discovery rather than forecasts.The team focuses on understanding the needs and problems of actual customers and testing hypotheses.Thus, the agile team is continuously on a learning exercise where they know who their customers are, their perceptions, their needs and expectations and how they can be served better to increase value.Customer discovery is built into the DNA of agile marketers, in their activities and plans to continuously gather customer insights and knowledge.Flexible Vs. Rigid Pl anningTraditional marketing entails a rigorous and detailed planning process.Unfortunately, the complexity of the world today means things move too fast, and thus working with such a rigid plan becomes extremely difficult.With agile marketing, the plans and processes are flexibly built so as to accommodate change.They have to be adaptable when new information is brought on board or when there is a shift in circumstances.This is in contrast to traditional marketing which is excessively rigid and would have to be discarded if it doesn’t work as expected or if there is a shift in circumstances.Agile teams are constantly testing, reviewing, and prioritizing so as to improve ongoing deliverables and check if the strategies are working to result in the desired expectations.Responding to Change Over Following A PlanChange is inevitable and is thus a valuable resource for designing marketing plans. In the past, marketers were opposed to change and the implications it had for their work.Th us, they blindly followed plans and consequently missed out on chances to develop more engaging, resonant and impactful marketing.As change was not entwined within their plan, they took on a more reactionary (rather than proactive) approach which cost them a lot. Teams had to focus on the reactionary efforts, leaving work they have been focusing on instead.In an effort to react to change, there wasn’t enough time to meet these changes and thus quality would decrease.With agile marketing, changes are accommodated systematically.The framework allows teams to quickly respond to change, thus enhancing project stability.These new events are incorporated into the ongoing work, and change is seen as a chance to add value rather than an obstacle, resulting in success.Many Small Experiments Over a Few Large BetsJeff Bezos, founder of Amazon attributes Amazon’s success to the vast experiments they conduct daily, weekly, monthly and yearly.Marketing can’t always know for sure what will a nd won’t work in advance.Yes, they can borrow from their intuition, experiences and learning, but accurately predicting performance with certainty is close to impossible given the changing market landscape.In the past, the ability of marketing departments to experiment was limited because of time and budget constraints, since creative media back then required huge investments in both of these.This meant making big guesses and waiting for the eventual outcome. At times, this non-strategy worked, but more often than not, it did not work.Digitization has changed the playing field and marketers now have the scope to enable them try out ideas quickly, at a small-scale and with little to no costs.The winning experiments can be adopted for large distribution with minimal risk.Marketers can now forecast their likelihood of success by first making small bets and then leveraging the winners. The more they can experiment, the higher the probability of knowing the winners.STEP BY STEP APPROAC H TO AGILE MARKETINGStep 1: Get the Agile Marketing Framework RightYou can think of the agile framework as one embedded in three layers:Approach: Agile is a set of guidelines and values which collectively stimulate how marketers behave, think and respond to various scenarios. The agile approach entails flexibility, responsiveness to change, validated learning, customer-centered collaboration, and iterative and adaptive campaigns.Methodologies: The Agile approach is delivered through certain methodologies. The familiar ones which exist in a broader pool include Scrum, Kanban and Lean. Marketers choose the ones to use depending on their business contexts and can change with the circumstances.Practices: The methodologies dictate the practices that the marketing team will follow. These include meetings, roles, tasks and tools that compose the methodologies. Agile tools include sprint cycles, backlogs, Kanban Boards and stand-ups.Step 2: Creating the Agile War TeamThe Agile team is diffe rent from the rest of the teams within an organization. They think, behave and act differently. Many marketers refer to the agile team as the ‘war team.’This means they are like soldiers using the most strategic tools to conquer in their field.The main mission of the war team is to conduct quick experiments aimed at creating bottom-line impact, and then implement the winning experiments.Here are some of the characteristics that agile marketing teams possess.Perception Change: Agile teams think and act differently. They collaborate, show respect to each other, are able to respond and adapt to change, and are always learning. This kind of mindset is critical in developing high-performing groups who are focused on creating customer value.Experimentation And Iteration: Within the agile approach, long-term and rigid plans will not work. Instead, agile teams should be more focused on frequent experiments â€" the results of which will be applied to the next work load.Compliance With Th e Agile Manifesto: The agile team should look to the Agile Manifesto as the final arbiter to the team’s conflicts, dilemmas and decisions.Team Work And Collaboration: The agile framework is reliant on the combined efforts of groups in order to work efficiently. Marketing heads must ensure that their people are working smoothly with each other to realize the desired goals.Data-Driven Marketing: In the modern marketing world, all teams rely on data to guide and validate their efforts. The bulk of their work should be measurable and based on empirical evidence to support their actions.The Composition of the Agile War-Room TeamThe most crucial element for success lies with the people. An agile team should be composed of talented individuals who can work together to deliver results quickly.They should be drawn from multiple departments and possess different skills.They should also be released from their daily routine tasks so they can focus on working collaboratively as full time membe rs of the agile war team.The composition of the war team will depend on the tasks that the team is supposed to undertake. A small team is usually encouraged for accountability purposes.A team of about eight people should be enough and should they exceed, a maximum of twelve is ideal. According to Jeff Bezos, you should be able to feed an ideal team with just two pizzas.Clear lines of communication must be established within the war team and without so that other departments can have quick access to crucial information.For example, when buying assets, the team will require approval from the legal and procurement departments.Therefore, these other teams must have access to ensure that things keep moving quickly.There have been situations where the marketing team meet a lot of resistance from legal as a result of competing priorities.This shows just how critical it is to plan ahead in time and inform all major stakeholders before the launch of the agile framework. Marketers must be rea dy for resistance and should identify where it can mostly emanate.The war team is typically led by the scrum master. He or she has usually had experience in the agile framework and will mostly work with an assistant.The role of the scrum master is to set the priorities, states the hypotheses, handle the backlogs, forward the necessary resources, and manage the sprints.Other members of the war team include the analytics team lead, design team lead, LOB lead, campaign strategist, media lead, copywriter, art director, and SEO lead among others. These roles can either be internal or outsourced.In addition, the war team might also need to work with external roles, such as IT, legal, marketing acquisition lead, and so on. These external roles will add depth in resource areas.For these other external departments, working at the pace of the agile team will seem challenging as it will shift established workflows, but the performance will encourage other teams and boost support.There is also need for supervision by marketing seniors as they oversee the execution of tasks and ongoing activities.However, this should be conducted in a lightweight way â€" for example during the sprints â€" without any attempt at micromanaging.Step 3: Create AwarenessAgile marketing is a relatively new approach to marketing.This means people do not quite understand it and have misconceptions that might deter them from fully committing.If you need to shift to agile, then you must get people to buy into your idea. Everyone in the organization must be willing to embrace the agile approach. This is especially important for senior management.Take a moment to educate them on what agile marketing is and what benefits it will bring to the organization.Create a vivid picture of all the changes that will come with the shift to agile and why they are good for the company.In addition, make sure they are familiar with the components of agile marketing before they embark on the journey.If you get buy-in i t will be easier to implement the agile war team from different functions across the organization.There will also be lesser chances of resistance if all departments are aware about your intentions.In addition, when senior management have bought into the transformation, it will be easier to get them to allocate tools and resources to the agile marketing team.Step 4: Start SmallA gradual approach to agile marketing is the best way to go. Don’t be in a rush. Start small and expand gradually. Begin by choosing one specific area you want to improve and let that be your blueprint for the rest.The specific area you chose should be composed of a small task â€" one with a definite beginning and end.This should act as your first experiment. Try out various agile methodologies to see which one fits your business the best. Many marketing pros recommend Scrum if you are a newbie as it is quite user-friendly.With time, you will become familiar with other agile practices and you can continuously adapt and adjust to fit your requirements. Give yourself a chance to learn.Step 5: Ask for SupportA report by Wrike dubbed The State of Agile Marketing showed that lack of knowledge and training are the biggest impediments to implementing the agile approach.Working with agile marketing practitioners can save time, frustration and ensure success compared to doing it on your own. These pros have had experience with the agile framework and are aware of the mistakes you need to avoid.They bring a fresh perspective and can help you navigate across the framework till you are totally conversant with it.Working with a coach will educate your team and show you how the methodologies work and which ones would be best for you.They will help kick start your experience at the beginning so that you have a smooth ride through the rest of the process.Such a start will help transform your team into an agile war team that is more productive, engaged and fruitful.Step 6: Measure and EvaluateA major co mponent of agile marketing is validated learning and several small experiments.The agile manifesto requires that marketers validate their learnings through evidence-based data.You ought to come up with metrics that help you measure what is working and what is not.This will not only help you to determine if adopting agile marketing is working for you, it will also allow you to identify opportunities to improve and achieve even greater results.WRAPPING UPIf you want your company to survive in the modern and highly dynamic business environment, you must ditch the traditional approach to marketing in favor of agile marketing, which calls for flexible, fast and responsive marketing team that can quickly respond and adapt to market changes, helping your company to remain competitive.Agile marketing is all about making small, continuous improvements to your marketing campaigns, using data to support and drive the improvements.The steps discussed above will help you implement the agile mark eting approach within your organization.Remember, start by getting the agile marketing framework right, create the agile war team, create awareness for the change, start small and scale gradually, ask for support, and finally, measure and evaluate your progress.

World War Two The Greatest War Of Its Existence - 861 Words

America was involved during World War Two which was considered the greatest war of its existence. It took a whole nation and a significant amount of manpower to win the war. The United States’ involvement greatly changed the tide of world history by conquering the axis powers. World War Two was the result of Hitler’s Nazi Party comes to power, invading most of Europe and the United States freeing Europe. World War Two has made the world a better place to live because it eliminated an evil empire that would have destroyed the world. Some people believe World War Two had been traced back to World War One. The Germans and their allies had lost the war. The League of Nations forced Germany to pay reparations back to the invaded and destroyed European countries. This leads to an economic crash which resulted in high unemployment and over inflation. Germany needed a leader to bring it back to a successful country. Adolf Hitler had risen to power and created the Nazi party that had taken over Germany’s government. Adolf Hitler and Joseph Stalin signed a nonaggression pact which entailed Germany’s invasion of Poland. Germany invaded Poland with a blitzkrieg attack which means lightning war. Germany’s invasion caused Russia to invade Latvia, Estonia, Lithuania and Finland which made the rest of Europe highly concerned. With all of the commotion happening in Europe, the United States have reserved itself from getting involved. With Europe on the brink of total war, many countriesShow MoreRelatedWar in the Modern World Essay1161 Words   |  5 PagesWar in the Modern World War has fascinated the minds of the greats throughout history. Its concepts and understandings have been passed on to us through the few surviving works of those, whose lives were touched by war, in an ancient archive. 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What a Story Reveals about the Story Teller Essay

Geoffrey Chaucer wrote the Canterbury Tales from the view of a pilgrim journeying with many other travelers who all had tales to tell. I believe that the stories told by the characters in Chaucers book gives us insight into the individual spinning the tale as well as Chaucer as the inventor of these characters and author of their stories. There are three main characters whose stories I will be using as examples: The Knights Tale, The Millers Tale, and The Wife of Baths Tale. The knight told a tale of love, bravery, chivalry, justice, romance, and adventure. His story included two cousins and sworn brothers, Palamon and Arcite, who were both enraptured by the love of one woman, Emily. Emily was related to king Theseus who had†¦show more content†¦Secondly, it tells us his idea of bravery and devotion. Palamon and Arcite were not willing to give up Emily to the other, although they had been great friends. The devotion lies not in their friendship, but in their love of Emily. Likewise, the knight himself had left all to nobly fight for his cause; and still had such devotion to his faith to join the pilgrimage. With smudges where his armour had left mark; Just home from service, he had joined our ranks To do his pilgrimage and render thanks (The Canterbury Tales, p.5). Thirdly, it shows us the knights ideas of fortune and justice. I believe the knight was optimistic in a practical sense. He viewed Fortune as a beneficial force of justice wh ich is reflected in his happy ending of the tale. Although he had a realistic note of sadness, the overall outcome was good. All the characters prayed to different gods, and all got what they asked for. Although Arcite wins Emily, he dies before he can claim her and she is later married to Palamon. Lastly, the tale was constructed with such length and wordiness to convey the intelligence and education of the speaker - the Knight. This story tells me that Chaucer holds the knight in high regard. 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Comparative Essay Leadership Lord of the Flies and Animal...

Comparative essay: Leadership in Lord of the Flies and Animal Farm Essay question: You are required to write a comparative essay. You should compare one aspect of the texts such as theme, conflict, character or relationship. The texts are ‘Lord of the Flies’ and ‘Animal Farm’. The two books, Lord of the Flies and Animal Farm circle around the themes of power, leadership, law, disorder, good and evil. On a personal level, these themes come up in the way people relate to each other: How they interact, who becomes a follower, a manipulator, who takes responsibility, who becomes a victim and who a perpetrator. In the two books both Jack and Napoleon stick out as having so called leadership qualities. Leadership, as shown in†¦show more content†¦Signaling that he is tough enough to survive on his own, he presents himself to the others as a strong personality. This makes Jack attractive to the other boys, who want to join the self confident, courageous and enthusiastic boy. Jack has taken Ralph’s role as a leader and seems to have made it more exiting and enjoyable for the boys, by going hunting and wearing face paint. â€Å"Some of you will stay here to improve the cave and defend the gate. I shall take a few hunters with me and bring back meat. â€Å"(pg. 177) Jack gives clear instructions and tries to build up cooperation within the tribe. Napoleon, in Animal Farm, is a large, rather fierce looking Berkshire boar. He rises to power in two stages: As a pig, he belongs to a privileged class and uses this position to strengthen his influence on the animals. He has only one rival: Snowball, who acts as the chief of Animal Farm. Gradually, Napoleon starts resisting to Snowballs plans for various projects and instigates the animals against Snowball. â€Å"Comrades, do you know who is responsible for this? Do you know the enemy who has come in the night and overthrown our windmill? SNOWBALL! He suddenly roared in a voice of thunder, Snowball has done this thing! 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Reading and Journal of Nursing Management - MyAssignmenthelp.com

Question: Discuss about the Reading and Journal of Nursing Management. Answer: Introduction The current assignment focuses on the concept of aged care nursing. It is a multispecialty area where individual patient needs or requirements vary. Therefore, the nurses involved in aged care need to develop requisite skills for catering to the patient requirements. This involves developing knowledge regarding the evidence based methods and practices. Additionally, the nursing care policies and regulations are also important in provision of effective care to the patients. In this respect, the education and training of the nursing staff governs the success of the care plans and intervention methods. Additionally, application of the speciality nursing competencies and skills may help in empowering the patients by means of implementing a patient centred approach. Education and training required to move from novice to expert in aged care nursing The education and training of the nurses during the transitory phase from novice to expert can be explained with the help of a simple theory. The theory was proposed by Dr. Benner which emphasizes that skills and understanding of a nurse develops over time through sound education and a multitude of experiences. She further suggested that the development of the skills is dependent upon an extension of practical knowledge. The transitions from novice to expert consist of 5 stages as follows novice, advanced beginner, competent, proficient, expert. In the novice stage one is totally dependent upon the mentor for getting specific set of instructions which would be simply followed by the preceptored nurse. As commented by Phelan McCormack (2016), the behaviour of an individual is limited and flexible at this stage. On the contrary, at an advanced beginner stage an individual has prior experience in handling similar situations. In competent stage a nurse has already developed 2-3 years of expertise within the same area of nursing care and can handle emergency situations. At this stage the nursing staffs are able to plan their own actions based on abstract and analytical thinking. In the proficient stage a holistic understanding is established to facilitate decision making. As commented by Willetts et al. (2017), at the expert stage a nurse develops intuitive grasp of clinical situations. The training and education needs vary in each stage of nursing care from novice to expert care. In this stage certain features of the task which are the very basic of nursing care are taught to the students such as measuring weight of the patients, temperature and blood pressure monitoring. As commented by Surr et al. (2017), at the novice stage one is unable to use judgement or discretionary powers. In the advanced beginner stage a nurse is able to form effective relationship with the patients and give detailed instructions based on recurrent meaningful patterns learnt in the clinical trial sessions (Lewis et al., 2015). As mentioned by Cashin et al. (2017), the use of therapeutic communication approaches for understanding the needs and requirements of the patients is emphasized at the advance beginners stage. In the competent stage, the nurse has developed sufficient ideas to manage clinical risks based on analytical skills. At the competent stage of clinical practice the nurses ar e made to undergo clinical simulation games to develop their decision making skills which will them in coordinating complex multiple patient needs and demands (Houser, 2016). In the competent stage, the nurse should be consciously made aware of the long term goals and should be able to differentiate between the emergency and later concerns. As mentioned by Willetts et al. (2017), emphasizing upon evidence based practices can help in providing effective care to the patients. For example in dealing aged patients suffering from rheumatoid arthritis, the nurses should be trained upon the implementation and inculcation of light stretches and exercises within the daily care routine of the patients. Maxims are used to guide the nurses at proficient stage and consists of standard code of conduct which is applied within particular scenarios. The proficient performers are taught with the help of case studies, which helps them in developing the required intuitions for analysing a similar clinical situation (Chenoweth et al., 2014). At the expert stage a nurse has developed sufficient clinical judgement and ability. As argued by Cashin et al. (2015), the expert nursi ng code of practice is holistic in nature rather than procedural. The expert nurses are supposed to show increased control, understanding in dealing with the grievances of the patient. NMBA standards of nursing related to aged care nursing The Aged care is one of the complex areas of nursing care which requires sufficient skills along with formal education. As commented by Huang et al. (2014), the aged care nurses are required to develop leadership and management skills. The comprehensive aged care underlines ethical and professional understanding of clinical practise which results in improved patient outcome (Willetts et al., 2017). In this respect, the Nursing and Midwifery Board of Australia (NMBA) has stated a number of professional codes of conducts. A few of them have been discussed over here with respect to aged care. The first objective states that the nurses should practice in a safe and competent manner ("Nursing and Midwifery Board of Australia - Endorsement as a nurse practitioner", 2018). Under this the nurses should not undertake practices which may compromise the safety of the patients, such as while designing the care plans for the aged patient affected with diabetes neuropathy and restricted movement, the nurse should not suggest strenuous exercises to them which may result in serious injuries ("Nursing and Midwifery Board of Australia - Endorsement as a nurse practitioner", 2018). The second objective states that the nurses should act in accordance with the standards of their profession and broader health system (Meiner Schnepp, 2014). Under this the nurses can intervene to safeguard the basic good will and interest of the aged people under care. This is particularly true with regards to the patients suffering from dementia, as their reasoning and decision making skills are affected. As per the objective number 4, the nurse should respect the basic dignity, culture, ethnicity, values of the patient. This is particularly true in case of respecting the autonomy and self sufficiency in the patients. A patient with Alzheimers may have restricted decision making skills. This could lead to the development of clinical disputes where the practising nurse limits the freedom and autonomy of the patients owing to their safety concerns. This may be a breach of the Mental health capacity act, 2005, as per which the patient should be given sufficient freedom to participate in care planning and decision making. Conclusion Education and training of the nurse forms an important component of patient care. In the present scenario the aspects of aged care have been highlighted as well as the development of a nurse from novice to expert have been highlighted. There are various aspects of education and training provision in nursing care based upon practical experiences, case studies as well as maxims. An individual enters into nursing practice with little or no knowledge and is mostly dependent upon instructions from seniors regarding practice methods or procedures to be applied. However, there is a gradual shifting from novice to expert based upon the application of NMBA standards of nursing. This forms the core of nursing practices enlisting the various regulations of patient care. The implication of the NMBA standards also helps in maintaining the core ethics of nursing care. References Cashin, A., Buckley, T., Donoghue, J., Heartfield, M., Bryce, J., Cox, D., ... Dunn, S. V. (2015). Development of the nurse practitioner standards for practice Australia.Policy, Politics, Nursing Practice,16(1-2), 27-37. Cashin, A., Heartfield, M., Bryce, J., Devey, L., Buckley, T., Cox, D., ... Fisher, M. (2017). Standards for practice for registered nurses in Australia.Collegian,24(3), 255-266. Chenoweth, L., Merlyn, T., Jeon, Y. H., Tait, F., Duffield, C. (2014). Attracting and retaining qualified nurses in aged and dementia care: Outcomes from an Australian study.Journal of Nursing Management,22(2), 234-247. Houser, J. (2016).Nursing research: Reading, using and creating evidence. Massachusetts :Jones Bartlett Learning, 256-354. Huang, H. C., Huang, Y. T., Lin, K. C., Kuo, Y. F. (2014). Risk factors associated with physical restraints in residential aged care facilities: a community?based epidemiological survey in Taiwan.Journal of advanced nursing,70(1), 130-143. Lewis, A., Wallace, J., Deutsch, A., King, P. (2015). Improving the oral health of frail and functionally dependent elderly.Australian dental journal,60(S1), 95-105. Meiner, A., Schnepp, W. (2014). Staff experiences within the implementation of computer-based nursing records in residential aged care facilities: a systematic review and synthesis of qualitative research.BMC medical informatics and decision making,14(1), 54. Nursing and Midwifery Board of Australia - Endorsement as a nurse practitioner. (2018). Nursingmidwiferyboard.gov.au. Retrieved 13 January 2018, from https://www.nursingmidwiferyboard.gov.au/Registration-Standards/Endorsement-as-a-nurse-practitioner.aspx Phelan, A., McCormack, B. (2016). Exploring nursing expertise in residential care for older people: a mixed method study.Journal of advanced nursing,72(10), 2524-2535. Surr, C. A., Gates, C., Irving, D., Oyebode, J., Smith, S. J., Parveen, S., ... Dennison, A. (2017). Effective dementia education and training for the health and social care workforce: a systematic review of the literature.Review of educational research,87(5), 966-1002. Willetts, G., Aberdeen, S., Hood, K., Cross, W. (2017). The dynamic role of the graduate nurse in aged care: An Australian experience of delivering an aged care graduate nurse program.Collegian,24(4), 397-402.

Level of Stress Among Call Centre Employees free essay sample

Level of Stress among Call Centre Employees Submission date: 8th January, 2008 Submitted By: Ayesha Khalid Ayesha Sarfaraz Nazool-e-Tabassum Saira Khan Mussaffa Butt Submitted to Dr. Farah Malik Associate Professor Department of Psychology Government College University Lahore Introduction Stress is used as a general label for a vast complex, interdisciplinary area of interest and study, much of which is health related.Most often stress is related to personal discomfort associated with an over demanding or distressing lifestyle situation (Adams Bromley, 1998) stress is a part of everyday life, we experience stress each day, although it is acknowledged that the degree of stress varies considerably depending on the complexity of the situation and availability of support. For some, the stress is manageable and work or home life is not affected. For others, however, the stress reaches a critical point where there may be a need for medical or psychiatric assistance (Weiten, 2001).The causes of stress can include any event or occurrence that a person considers a threat to his or her coping strategies or resources. We will write a custom essay sample on Level of Stress Among Call Centre Employees or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Researchers generally agree that a certain degree of stress is a normal part of a living organisms response to the inevitable changes in its physical or social environment, and that positive, as well as negative, events can generate stress as well as negative occurrences (Frey, 2002). There can be innumerable stress factors since different individuals react differently to the same stress conditions.Extreme stress situations for an individual may prove to be mild for another, for yet another person the situations might not qualify as stressing at all. (http://www. lifepositive. com/stress. html). The fact that women report and exhibit higher level of psychological distress than men has been explained in three major ways. The methodological artifact explanation suggests that women are socialized to be more expressive and therefore will admit more emotional symptoms than men in response to the standard psychological stress (Frey, 2002).The stress exposure argument suggests that women face more stressor in general or more severe, persistent stressors than men. Whereas the vulnerability argument suggest that women lack coping resources such as high self esteem, a sense of mastery or appropriate coping strategies for handling the stressors to which they are exposed. Newman (1984 c. f. Eckenrode, 1991) suggested that women over report minor symptoms that inflate over all distress scores (Eller, 2000).Stress in humans in general results from interactions between persons and their environment that are perceived as straining or exceeding their adaptive capacities and threatening their well-being. The element of perception indicates that human stress responses reflect differences in personality, as well as differences in physical strength or general health (Frey, 2002). Stress is often termed as a twentieth century syndrome, born out of mans race towards modern progress and its ensuing complexities.For that matter, causes such as a simple flight delay to managing a teenage child at home can put you under stress. Listing the causes of stress is tricky yet replete with practical diversity (http://www. lifepositive. com/stress. html). General cause of stress include primarily, Threat; a perceived threat will lead a person to feel stressed. This can include physical threats, social threats, financial threat, and so on. Fear; Fear leads to imagined outcomes, which are the real source of stress. Uncertainty; When people are not certain, they are unable to predict, and hence feel they are not in control, and hence may feel fear or feel threatened by that which is causing the uncertainty (http://www. workstress. net/causes. htm). Apart from certain general causes another reason is cognitive dissonance; it is when there is a gap between what people do and what they think, then the outcome experience is cognitive dissonance, which is felt as stress.

Food Inc vs.Super Size Me Essay Example

Food Inc vs.Super Size Me Essay Example Food Inc vs.Super Size Me Essay Food Inc vs.Super Size Me Essay The movie tarts with a quote the way we eat has changed more over the past fifty years than in the previous ten thousand. Food production has changed dramatically. The production of food is now controlled by many corporations -these corporations tell the food producers what should be done so that business is profitable. Regardless of consequences, many things are often forgotten about. For example the treatment of the animals. Yes they are going to eventually be killed for our consumption, but there are guidelines as to how they should be treated. The companies spend millions f dollars on lobbyists to change the law to benefit themselves. This movie shows the drastic difference between farms produced food and food produced In a factory. Food produced on a farm is organic, and food produced in a factory contains many different chemicals and ingredients that are and can be harmful to our bodies. I personally found this movie to be extremely frugal, disgusting, ineffective, and boring. The reason I found this movie to be boring is because even though it was the truth about food industries and spending habits. I love food way too much to want to now the actual facts about food. : I dont want to have to worry about whether It Is good for me or not. Even though unnatural ways are used to feed the animals to fatten them up and to grow faster and bigger. It is cheaper and easier to pump them with hormones and chemicals than it is to have it done naturally. The companies that work for the fast food companies require more products at cheaper price. The meat industry also uses chemicals that would harm people if the company doesnt mix it right. Also they are susceptible to far more dangerous bacteria because of the way hey process the meat and other foods. I find It unnerving that food companies are allowed to continue making food they way they do. I had thought that there were laws and guidelines that food companies had to follow in order to make our food safe to eat. Why is it that it seems different? I guess what the truth is happens to be far from what we think is the truth. I also didnt think there was a huge process in the way our food Is and was made. When I see a steak on my plate I dont think that the animal that this chunk of meat came from had been pumped up with hormones and Heimlich. I find that to be disgusting. I dont think I can look at food the same way as I did before I saw this film. Food Inc. The movie was really graphic and didnt spare any unwanted information. The movie explicitly showed the process of how is food is made. I never knew that meat hung for days before it was cut to package and then later sell. I wonder if the meat that is in grocery stores is really fresh or almost spoiled. How do we know for sure, it thinks the movie Food Inc. Really makes that question disappear? Lastly the movie was Ineffective. The movie was Ineffective, Decease It snows ten Insane process AT now Is mace Ana I Delve Tanat would defer people from wanting to eat in general or certain foods. Now that Vive seen this movie I can definitely say I will never look at food the same way as before I saw the film. I found some of the scenes in this film to be really graphic. Never in my life have I ever seen something so disgustingly graphic. The movie super size me is about a guy who goes on a thirty day experiment. He finds out that he does gain weight and develops some concerning health problems. Within seven days of his experiment he finds that his weight has changed drastically. He eventually weighed 210 pounds. He found that with this experiment his health risks were almost doubled within those thirty days. The movie also explains the risk factors from eating fast food. They describe it as if it is absolutely horrible to eat fast food. During this experiment he interviews many people about different daily diets. He went to schools and found that the food provided was the same as eating in a fast food restaurant. He finds that kids are presented with horrible food choices as well as adults. He even gave a good description of how chicken nuggets are made. In this movie two girls were seeing McDonalds for the health problems that occurred after the consumption of the food they ate at McDonalds. The main character of this movie found he to be tired, depressed, and moody from the diet of McDonalds for breakfast, lunch and dinner. My personal opinion of this movie is that it was effective. It was effective because instead of being boring like food Inc. ; super size me played upbeat music and explained things in a less boring way. Not only that super size me was interesting to watch. It was interesting to watch because it was an actual human being going through the experiment. Not many people would be willing to put their bodies in such harm, but this guy decided to go for it despite what his doctors advised him. His doctors told him he would have some dramatic increases in his health risks and he still chose to do the experiment. Some of the scenes were pretty graphic. For example the doctor visits. I mean come on did we really have to see the rectal exam. I know I deal with patients on a regular basis, but in the movie is another thing. When it comes to McDonalds I would never think that there was that much danger when eating there food. Vive come to realize that the food there isnt as healthy as I thought it was. I thought fast food was k to eat, but Vive learned from this movie and food Inc. That fast food isnt good for the body at all. In the movie they point out why fast food is so wrong to eat, and I have to say I agree. I learned that Im only supposed to take in at the most 2000 calories a day. If I eat fast food Just one day I would take in more than double the calories Im supposed to take in. Not to mention I would gain tons of weight.

Environment Ptotection Assignment Example | Topics and Well Written Essays - 3000 words

Environment Ptotection - Assignment Example (Pamela.R.Cummings, 2001) With increasing awareness among the people regarding issues like Global Warming, Water and food conservation, hotels have once again come to spotlight on how well they comply with the international standards. There have been serious allegations that hotels always tend to neglect the environmental issues and have only profit maximization on their priority list and this has clearly added onto the concerns of the consumers towards the Hospitality industry. The attitude of the major players in the hospitality industry has only added on to the apprehensions of the consumers. This dissertation will mainly focus on ways to improve the present environmental scenario in the hotels and the strategies and ways implemented by them in combating the ill effects of environmental contamination caused directly, or indirectly by them. It will also analyze as to how various hotels have been focusing on issues like minimization and management of wastage, energy conservation, and sustainable food, staff training. It will also try and come up with practical environmental initiatives for the hotels. (Conrad Lushly, 2004) As rightly pointed out in the first dissertation, the hotels, barring a few prominent and well known ones, do not configure or install any kind of energy-saving systems which clearly conflicts their statements generally about their concerns towards environment. Of course, they may be expensive to install, but the fact that the energy sources save a lot of energy clearly should send a message across that they help in reducing the overall operating costs of the hotel, if not in the short run, but definitely in the long run. Hence, in this dissertation, I also come up with a few measures for the hotels for the installation of specific devices and then will also list out the advantages of implementing the same. In the wake of globalization followed by rapid growth of various industrial sectors and the mounting concerns towards the ill effects caused by the industrial growth, this is clearly an area worth researching. Though this deals with the research of only the lodging and hospitality in UK, I can say that this will clearly indicate the amount commitment hotels give towards environment.(Tyya.N.Turner, 2001) This dissertation aims at coming up with alternatives to the existing proposals for the installation of devices and discusses the benefits for the same. It also elucidates the fact that installation of energy-saving devices will surely ensure in customer retention and moreover, will reduce the operating costs in the long run. Moreover, installation of such devices will make the hotel maintain eco-friendly and clean atmosphere which will clearly go a long way in enhancing the reputation of the Hotel and will definitely set an example for others to follow. Literature review This section deals with much more concrete measures that have to be taken up by the hospitality industry and the hotels concerning specific aspects of the environment practices being followed and how they can improve on them. Waste Reduction/Management. At a time when the natural ecologies are in the state of crises and when the rapid depletion of natural resources, it is indeed a matter of concern to the healthy nations and economies who boast if exponential growth. It is indeed a massive

Medicating Children Essay Example | Topics and Well Written Essays - 1000 words

Medicating Children - Essay Example there is a broad spectrum of behavioral problems in children as they are still undergoing psycho-emotional changes and coming to terms with their true identity. Some behavioral problems that are frequently observed in children include aggression towards animals or others, hostile behavior and anger issues for a period of at least six consecutive months (Rubin, 21). Hence; in some cases the use of medication may be completely unnecessary. There is a wide range of therapies that have been found to be effective in addressing behavioral problems and in some situations behavioral therapy has found to be equally effective with fewer side effects than use of medications. Therefore, parents, students, teachers and medical practitioners should work together towards devising interventions that do not include medication. Since these measures have been found to be equally effective, research should be dedicated towards improving these methods and creating new ones for therapeutic purposes. This paper will discuss the negative attributes of utilizing medications and the benefits that are attained from alternative therapy. The prevalence of behavior problems among children is substantial and under diagnosed as it is often mistaken for normal childhood mischief. However, the implications on the child’s life can be serious if the appropriate measures are not taken to help the child. Furthermore, these implications would also extend to problems within the community as the levels of crime may increase subsequently (Rubin, 21). Children with behavior problems may also become isolated making them prone suicide and depression. Therefore, intervention for these children is inevitable and this should be accompanied with early diagnosis and the appropriate treatment plans. The problem however lies in the side effects that have been discovered from using these drugs. The side effects have been found to supersede the benefits that are attained making their use questionable especially

Segmentation Targeting And Positioning Of Nestle Marketing Essay

Segmentation Targeting And Positioning Of Nestle Marketing Essay Nestles promising to providing quality products to Singapore people. dates back more than 90 years ago trading MILKMAID condensed milk by Anglo-Swiss Condensed Milk Company. After the some years it has been provided in Singapore for Singaporeans, Nestlà © has won the trust of Singaporeans for being a food maker with the maximum safety and quality measurement with this products.   Nestlà © started its business and operation in Singapore in 1912 and has become successful in this country, largely as a net result of its operating principles. These seek primarily to:- Offer Singaporeans the mostly safety and quality measurement in our food and beverage products in Singapore. Nestle Utilized the most new and up-to-date advance technology and its accounted science-based experienced in the manufacture of milk food products. Nestle takes its broad responsible partner as a corporate citizen member by availability in community and social projects that contribute to the speedy development of the country. Nestlà © brands are household names in Singapore and very well-known company. These include MILO, NESCAFÉ, MAGGI, NESTLÉ NESVITA OMEGA PLUS ACTICOL, KIT KAT, PURINA, FRISKIES and many of other market competitors in their product categories.   Segmentation, Targeting   Positioning of  Nestle. Executive Summary Nestle is global company of milk products and nutrition, chocolates, beverage, catering  and  many  type  of  confectionary  goods.  It  has  its  millions  of  customers  worldwide. Today  Nestlà © Singapore Limited is on good positioned to grow through its business policy of  constant  innovation  and  renovation,  concentrating  on  its  core competencies and commitment to better and high quality, with the aim of availability to the  best quality food to the people of Singapore. In the report we have brought a  discussion about the marketing segmentation of Nestle, their target  market and positioning strategy in Singapore. The way Nestle chooses its different core customers different needs with a better way and how it fulfilled satisfaction its consumers by making greater  facilities by the aggregate of different products or marketing mixes is shown in market segmentation of Nestlà ©. In the area of market viewing we have talk ing how Nestle have made many segments and decided to expand their whole business in whole Singapore. In the end of this we have talking how Nestle available to the customers point more Efficiently and effectively comparing with their other manufacture competitors in the highly challenging food beverage market of Singapore by making  differentiation of target Users and customers. Nestle is the biggest nutrition and foods company in the globe, established his headquarter in Vevey, Switzerland. The journey of Nestle begins with Henri Nestlà © developed the first milk food for early in 1867, and saved the life of a neighbors child. This man makes a food for the needy babies who are not able to take mothers feed can use food as an alternative food. Henri Nestle left his job in 1875 but the Nestle was going on a top speed. In the coming year the Nestlà © company introduced condensed milk, so that the company became direct and strong rivals. After that the company was joined in 1905 with the a firm named Anglo-Swiss Milk company which was established by two  brothers  named  George  Page  and  Charles  Page.  The  firm  reenter significantly during the First World War  though it fall in debt, a banker provide facility and help it to less its debt. After the 2nd World War  , the company eventually increased its providing beyond its firsty c ondensed milk and infant formula  products. The 1920s saw Nestlà ©s first enter into new products, with chocolate the  Nestlà ©s  second  big important  activity. Nestlà ©Ã‚  felt the effects of World War II  immediately. Profits decreased from US$200 lakhs 1938 to US$60 lakhs in 1939. But after the World War II was the starting of a dynamic phase  for Nestlà ©. Growth speeder and companies were taken. At this time the company operates in 86 countries around the world and hired manpower around 283,000. Theoretical  Consideration Marketing  Strategies: The  Strategic  plan  provides  the  companys  overall mission and objective and new hpopes to achieve companys views. Through market segmentation, targeting and positioning the company takes decisions which customers it will provide and how. The company also makes designs a marketing mix made up of  factors under its control product, price, place,  promotion. Strategy of Nestle in Singapore:   Nestlà ©s required strategy is to cover only the developed area of Singapore. Thats why  they  are  doing  their  activities  in  main  and  metropolitan  cities  of  Singapore. They want to put babies and children healthy and ensure their  sufficient nutrition.  Thats  why  main and large range  of  their  products  are  baby  milk food  products. They also target new age generation to build a strong relationship by  providing various eatable products. In the information, we are going to point outs of Nestle is to segment, target the  potential customers and to positioning of their profitable products. Their  segmentations, targeting, positioning process are given below. Nestle want to change customers toward their products. Thats why they are offering  new  products  regularly.  They  also  provide  many  social competitions for babies to go their  mindset. In this report we are looking to focus of Nestle Singapore is to segment,  target  the  major  customers  and  to  position  of  their  profitable products. The relevant information is given below:- Market  Segmentation: The marketing concept asks for  understanding customers requirements and satisfying their  requirements and needs better than the others do. But many customers have different requirements and it hardly chance to satisfy all customers by treating them same just like. Market segmentation is the searching of part of the market that are not similar from other. Segmentation provides the firm to good satisfy the needs of its major customers. 1.  Clearer  understanding  of  the  requirements  and  needs  of  selected  customer  groups. 2. More effective positioning in this place. 3. Greater precision in selecting  promotional Transportation vehicles and techniques. Bases for  Segmentation: Users markets can be divided on the basis of these customer characteristics. 1. Geographic area 2. Demographic area 3. Psychographic area 4. Behavioral area Geographic: Nature: Nestlà © Singapore segmented its market for Nescafe Ice  depends on the geographic weather: warm hot and cold.   Nescafe Ice: A coffee which may be consume with ice. During warm season consumers making this coffee with normal, chilled or cold water mixing ice cube to  bring freshness in their body. Demographic Age: Nestlà © segmented market area for its main products based on the genration. For  the products Cerelac, Lectogen, Koko Krunch, Nido, Nestle divided the market area segment for new born baby and  children of different ages. Nido It is  nutritious milk specially makes for children 2 years onwards. It includes 25 minerals and vitamin D which helps childs growth. Cerelac : Nestle also provide cerelac for new aged baby. It contains milk and rice mixture for less than one  years baby. It fulfills babys proper nutrition in foods. Nesquick, Koko Krunch : above are chocolate milk for babies. Nesquick  and Koko krunch contain childs required growth. Its very sweet and delicious and also includes vitamin protein, mineral. Lactogen : Nestle Singapore brings full cream milk powder in the country. It gives baby required nutrition. Lactogen one is for childs whose age not more than 6months and lectogen 3 is for babies whose age  is below 1 year. Income : Nestle segmented their market based on customers earnings in an effective way. Occupation :  Nestle  segmented  the  market  based  on  their  users occupation. Nescafe classic : This product is for that type of persons those who work busy and hard and requireds more freshness. Both the male and  female who need more caffeine and this type of needs Nescafe classic is for them. Psychographic: Life  style  and  personality:  Nestle  Singapore  provides  KIT  KAT  these  people who really want to taste and enjoy chocolate. Nestle Nescafe 3 in 1 is for specially those users and customers who are really ingaged in activity and do not have more time. They can use by taking Nescafe 3 in 1.All the things are mixed sugar, milk and coffee. Behavioral Benefits Based on benefits Nestle Singapore segmented their market in an efficient way. So they make available Cerelac for those customers who want more  profit from the product. Cerelac includes  a high nutrition for babys whose age is less than 1 year. Two very important things rice and milk remain added in cerelac. On the other part, cerelac includes vitamin, more mineral and all major useful nutritious elements for babies.   Target Marketing: Market segmentation reveals the firms market opportunities. Then the firmsort  market  targeting  by  evaluating  the  many types  market  segments  and deciding which and in which quantity segments it will target.   Nestle examined the different type of market segments on the basis of  segment  size  and  growth,  segments,  structural  attractiveness,  and Nestle objectives and resources and decided to introduced their operation whole of Singapore country. Nestle distributes their target market because of having unique requirements and wants.  Nestle Singapore selected their  target market into two market coverage policy: Differentiated : Nestle also choose the differentiated marketing. He provides different product for many segments based on different ages, occupation, season and climate of Singapore. Nescafe 3 in 1 : Coffee for customers who are busy in life. Koko  Krunch,  Nesquick   :  Chocolate  milk  who  want  to  get  taste  of  real chocolate. Nescafe Ice : Cold coffee for the customer in hot and warm weather. Concentrated: Through concentrated marketing, Nestlà © earned a strong market position because of its very good knowledge of consumer requirement. In theniches  it  serves  and  special  reputation  it  acquires.  Nestlà ©Ã‚  specializes  in  producing baby foods. It offers nutritious milk powder Lectogen 1 for  babies whose age is less than 7 months and lectogen 3 for babies whose age is not more than 12month. It also make available baby nutrition cerelac for baby more than 12 months. Positioning Strategy: By  creating  product,  service,  channel,  people  and  image  differentiation  Nestle arrives the consumer touch point more easily, effectively efficiently in comparing with other competitors in the highly competitive food processing market. Product  Differentiation : Nestle brings a many of  product for target customers.   They make available 25 types of minerals in Nido for children. It also arranged Cereals  and  Lactogen 1  3  for  newly  born  baby  exclusively.   Now  the doctors says these products for childs to their parents for great maximum nutrition  Nescafe  is  a  product  which  contains  4  types  of  categories.  They  offer  Ã‚  Nescafe ice for hot and warm weather, They  provide  Maggi  including  Maggi  instant;  Maggi  2  minutes  which Includes and contain various minerals, vitamins and nutritions. Channel  Differentiation :  Nestle  reach  their  products  to  the  customersthrough  their  experienced  market  salesman  and  transportation.  So  that  their  Ã‚  products. are much easy to  their customers. Image  differentiation Nestlà ©s logo is  totally different from others competitors that are greatly choices by its users. For that way customer easily choose them in the  market which is another effective benifits for Nestle products. People differentiation The company has a large number of manpowers that are highly educated and trained. In Singapore, 400 employees are employed in market Company chairman; They are running this  business successfully for a long time. Service  differentiation Another  advantage  for  this  company  is  better  service for its respective users from its competitors. They provide 247  hot  line  service.  High  quality  checking  is  providing for  its customers. Its marketing dept. and public relation dept. are working for  finding out customers new needs and  response toward their nestle products. Positioning Statement Baby  Products To  babies  who  are  deprived  of  proper  nutrition,Nido,Cerelac,Lactogen are the very nutritious milk Product that provide you more use full nutrition different from any other brand because these includes different types of vitamin, mineral etc. GOOD FOOD for GOOD LIFE Conclusion The advent of consumer food products has brought an immense change in the field in the consumers food habit. Nestle has done well to adding its  customers  loyalty  operating  as  a  market  competitors  in  its industry. Nestle  is  one  of  the  largest  food  processing  company. Their products and quality mainly includes on their experience and efficiency.  Nestle provides quality that leads to good business growth and good development.It  has  segmented  the  market  based  on  certain  clustered  preferencesdeploying multi-stage segmentation approach to meet individual requirements of  the customers. Offering brand new products would also close its old products gaps to a great extend promise satisfaction and loyalty. In our report, we contribute to make available the segmentation, target marketing and  positioning  strategy  of  Nestle  and  suggest  some recommendations based on the marketing procedure.   IMC Stratgies PROMOTION Promotion activities perform a major role in re-launching any product. Addition in target market is make sure by personal selling. It adds persons in small stores describe the benefits to important customers about importance of milk in standard  packed form. Awareness performs the most important role. They should taste housewives on many places. Because they are the main servers of such kind of  nutritional diets to  their members of family. There are many promotional methods like personal sales, advertisements, sales  promotions, public relations etc.  but the method accepted by  Nestlà © for introducing  Nestlà © UHT Milk was advertising, outside printed media for advertising like, hording board, newspaper, posters outdoor etc.  Nestlà ©Ã‚  seeing the  old  customer  of  the  imported brands  and  potentials customers via its advertising promotions. In their advertisement, Nestlà © mostly focus the small kids who are the major  Ã‚  portion of our population and milk and such kinds of  Products  are  main  requirement  of  enhancing ability in  children  that  the  reason  Nestle launched  Nesvita  Milk  product especially  designed  for  younger  children  because addition of calcium diets in  routine diet chart is main  requirement. To remind the consumers about the nestle, Nestlà © also made some special platform for retailers and hold them on t heir shops and as make difference to other milk providing companies running in the country Nestle shows always attracting messages to feels customers that always drink milk but only I  real form . RE LAUNCHING large number of  competitors Nestle takes decisions to re-launch it product with different new packing. It was an opportunity for Nestle to control the market in that a way  that it will introduce. its all the discrepancies such as  shortage, inflation based pricings which given opportunity to the competitors to control the market. BELOW THE LINE Below the line includes following  mediums of advertisement. à ¢Ã¢â€š ¬Ã‚ ¢ Direct mail to users   à ¢Ã¢â€š ¬Ã‚ ¢ Outdoor  advertising à ¢Ã¢â€š ¬Ã‚ ¢Through Transit   DIRECT MAIL ADVERTISING It  is  any form  of  advertising  present  directly  to  the  new comers,  this can be  through the mail, fax, online computer services, sales personnels, retailers or  other means rather than through traditional mass  media. Leaflets/ flyers Nestle has distributes many types of leaflets, which inform information about Nestle Milk products, at different outlets. Folders / brochures Nestle distributes brochures of their product to their users through internet to make them inform of new research and innovations and products. This helps nestle in adding more customers. OUTDOOR Nestle expenses a big share of  their advertisement budget on the outdoor  advertisement in Singapore, which includes   à ¢Ã¢â€š ¬Ã‚ ¢Painted Billboards at different places à ¢Ã¢â€š ¬Ã‚ ¢MMT in various locations à ¢Ã¢â€š ¬Ã‚ ¢Vinyl Sheets located in public places à ¢Ã¢â€š ¬Ã‚ ¢ They have put on different themes of them, which are presenting different situations in which people  are  using  real  water.  According  to  the  NESTLE they  perform heavy outdoor advertisement to aware people about the presence of their product due to it is a product for which consumer never pre-determined plan to purchase it so to encourage them for the purchase of Nestle Milk Products they have to place billboards.  Beside  this  they rotate  the  posters  of  their  billboards  after  some months the reason for this is that users not interest in those themes when they see it for a longer time so when they exchange them and place the new different one that create the interest among the  people. TRANSIT ADVERTISING Transit advertising is a type of public places out of private media that adding bus and taxicab  advertising  as  well  as  posters  on  transit  places, Bus  terminals,  and Display at airports .Types of  transit advertising à ¢Ã¢â€š ¬Ã‚ ¢Inside cards in public transports à ¢Ã¢â€š ¬Ã‚ ¢Outside posters on Vehicles à ¢Ã¢â€š ¬Ã‚ ¢Terminal  posters at various locations à ¢Ã¢â€š ¬Ã‚ ¢Taxi / bus walls. Nestle 2010 Creating affordable access to protein [online] Available from: http://www.nestle.com/CSV/CSVinAction/SlideShows/essentialprotein/essentialprotein.htm Nestle 2010 Press Release [online] Available from: http://www.nestle.com/MediaCenter/PressReleases/AllPressReleases/NovartisMedicalNutrit http://www.nestle.com/Resource.axd?Id=602C42FE-04D6-4669-BEE1-1027492FE5E8 http://www.nestle.com/AllAbout/AtGlance/Introduction/Introduction.htm Vanhuele, M., Dreze, X., (2002). Measuring the Price Knowledge Shoppers Bring to the Store.Journal of Marketing. 66 (dhs), 72. Peter, J. P., Donnelly, J. H (2004).Marketing Management: Knowledge and Skills. 7th ed. China: McGraw Hill Book Co. 145. http://business.timesonline.co.uk/tol/business/movers_and_shakers/article6639144.ece?token=nulloffset=12page=2

The Tempest Essay -- Literary Analysis, Shakespeare, Classics

The similarities and differences between Aime' Cesaire's ATempest and William Shakespeare's The Tempest gives the reader an idea that it is a political response. From the way that both of the titles of these works of literature differ, an idea of concept is offered. They share a similar story line yet, after some one has read A Tempest : a different perspective is gained. A Tempest is actually considered a post colonial period piece of writing and one can acquire and prove this by the forms in which Aime' Cesaire portrays the characters and switches around their personalities and their traits,the time periods and the acquisition of language, and the ways power is used reveals that it is indeed a political response from a post colonial perspective. Shakespeare's The Tempest and Cesaire's A Tempest differ in the way it is expressed. From the words, the and a the whole concept of tempest is changed completely. The definition of the word tempest could mean two things, a violent windstorm, frequently accompanied by rain,snow,or hail and/or a furiosus agitation, commotion,or tumult; an uproar. Shakespeare's The Tempest is correlated with the first definition while Cesaire's A Tempest associates more with the second one. Shakespeare's The Tempest starts of with a storm and on a ship [A tempestuous noise of thunder and lightning heard] (Shakespeare 1667-69) while Cesaire's begins with Caliban shouting, "Uhuru!" (Cesaire 1721) which means freedom. Those examples gives us the concept of the storm and an a uproar. The time period in which The Tempest was written is the age of exploration is within the time frame of the mid 1400's towards the late 1500's. The discovery and colonization of far off lands, these years were filled ... ...liban called him "a colony addict" .(Cesaire 1727) Also,Cesaire made it seemed as Prospero revenge was another conquest not really a vengeful act. By the end, the reader sees this with his reasoning of why he forgived them. Ariel was always overly compliant and was always called my dear Ariel by Prospero. While Caliban, the black slave was treated horridly and threatned. Prospero told Ariel it doesn't matter what that villain plots against me?All the nobility of Italy,Naples,and Milan and henceforth combined,will protect my person."(Cesaire 1723) There is no doubt that Cesaire is trying to say no matter what, us Europeans always stick together, so he has nothing on me, he doesn't phase me which is one of the main ideals in this political response.During slavery, Europeans had alot of control over the Africans fate but, there were always limits that caused a tempest. The Tempest Essay -- Literary Analysis, Shakespeare, Classics The similarities and differences between Aime' Cesaire's ATempest and William Shakespeare's The Tempest gives the reader an idea that it is a political response. From the way that both of the titles of these works of literature differ, an idea of concept is offered. They share a similar story line yet, after some one has read A Tempest : a different perspective is gained. A Tempest is actually considered a post colonial period piece of writing and one can acquire and prove this by the forms in which Aime' Cesaire portrays the characters and switches around their personalities and their traits,the time periods and the acquisition of language, and the ways power is used reveals that it is indeed a political response from a post colonial perspective. Shakespeare's The Tempest and Cesaire's A Tempest differ in the way it is expressed. From the words, the and a the whole concept of tempest is changed completely. The definition of the word tempest could mean two things, a violent windstorm, frequently accompanied by rain,snow,or hail and/or a furiosus agitation, commotion,or tumult; an uproar. Shakespeare's The Tempest is correlated with the first definition while Cesaire's A Tempest associates more with the second one. Shakespeare's The Tempest starts of with a storm and on a ship [A tempestuous noise of thunder and lightning heard] (Shakespeare 1667-69) while Cesaire's begins with Caliban shouting, "Uhuru!" (Cesaire 1721) which means freedom. Those examples gives us the concept of the storm and an a uproar. The time period in which The Tempest was written is the age of exploration is within the time frame of the mid 1400's towards the late 1500's. The discovery and colonization of far off lands, these years were filled ... ...liban called him "a colony addict" .(Cesaire 1727) Also,Cesaire made it seemed as Prospero revenge was another conquest not really a vengeful act. By the end, the reader sees this with his reasoning of why he forgived them. Ariel was always overly compliant and was always called my dear Ariel by Prospero. While Caliban, the black slave was treated horridly and threatned. Prospero told Ariel it doesn't matter what that villain plots against me?All the nobility of Italy,Naples,and Milan and henceforth combined,will protect my person."(Cesaire 1723) There is no doubt that Cesaire is trying to say no matter what, us Europeans always stick together, so he has nothing on me, he doesn't phase me which is one of the main ideals in this political response.During slavery, Europeans had alot of control over the Africans fate but, there were always limits that caused a tempest.