Tuesday, January 28, 2020
Segmentation Targeting And Positioning Of Nestle Marketing Essay
Segmentation Targeting And Positioning Of Nestle Marketing Essay Nestles promising to providing quality products to Singapore people. dates back more than 90 years ago trading MILKMAID condensed milk by Anglo-Swiss Condensed Milk Company. After the some years it has been provided in Singapore for Singaporeans, Nestlà © has won the trust of Singaporeans for being a food maker with the maximum safety and quality measurement with this products.à Nestlà © started its business and operation in Singapore in 1912 and has become successful in this country, largely as a net result of its operating principles. These seek primarily to:- Offer Singaporeans the mostly safety and quality measurement in our food and beverage products in Singapore. Nestle Utilized the most new and up-to-date advance technology and its accounted science-based experienced in the manufacture of milk food products. Nestle takes its broad responsible partner as a corporate citizen member by availability in community and social projects that contribute to the speedy development of the country. Nestlà © brands are household names in Singapore and very well-known company. These include MILO, NESCAFÃâ°, MAGGI, NESTLÃâ° NESVITA OMEGA PLUS ACTICOL, KIT KAT, PURINA, FRISKIES and many of other market competitors in their product categories. à Segmentation, Targeting à Positioning ofà Nestle. Executive Summary Nestle is global company of milk products and nutrition, chocolates, beverage, cateringà andà manyà typeà ofà confectionaryà goods.à Ità hasà itsà millionsà ofà customersà worldwide. Todayà Nestlà © Singapore Limited is on good positioned to grow through its business policy ofà constantà innovationà andà renovation,à concentratingà onà itsà core competencies and commitment to better and high quality, with the aim of availability to theà best quality food to the people of Singapore. In the report we have brought aà discussion about the marketing segmentation of Nestle, their targetà market and positioning strategy in Singapore. The way Nestle chooses its different core customers different needs with a better way and how it fulfilled satisfaction its consumers by making greaterà facilities by the aggregate of different products or marketing mixes is shown in market segmentation of Nestlà ©. In the area of market viewing we have talk ing how Nestle have made many segments and decided to expand their whole business in whole Singapore. In the end of this we have talking how Nestle available to the customers point more Efficiently and effectively comparing with their other manufacture competitors in the highly challenging food beverage market of Singapore by makingà differentiation of target Users and customers. Nestle is the biggest nutrition and foods company in the globe, established his headquarter in Vevey, Switzerland. The journey of Nestle begins with Henri Nestlà © developed the first milk food for early in 1867, and saved the life of a neighbors child. This man makes a food for the needy babies who are not able to take mothers feed can use food as an alternative food. Henri Nestle left his job in 1875 but the Nestle was going on a top speed. In the coming year the Nestlà © company introduced condensed milk, so that the company became direct and strong rivals. After that the company was joined in 1905 with the a firm named Anglo-Swiss Milk company which was established by twoà brothersà namedà Georgeà Pageà andà Charlesà Page.à Theà firmà reenter significantly during the First World Warà though it fall in debt, a banker provide facility and help it to less its debt. After the 2nd World Warà , the company eventually increased its providing beyond its firsty c ondensed milk and infant formulaà products. The 1920s saw Nestlà ©s first enter into new products, with chocolate theà Nestlà ©sà secondà big importantà activity. Nestlà ©Ã felt the effects of World War IIà immediately. Profits decreased from US$200 lakhs 1938 to US$60 lakhs in 1939. But after the World War II was the starting of a dynamic phaseà for Nestlà ©. Growth speeder and companies were taken. At this time the company operates in 86 countries around the world and hired manpower around 283,000. Theoreticalà Consideration Marketingà Strategies: Theà Strategicà planà providesà theà companysà overall mission and objective and new hpopes to achieve companys views. Through market segmentation, targeting and positioning the company takes decisions which customers it will provide and how. The company also makes designs a marketing mix made up ofà factors under its control product, price, place,à promotion. Strategy of Nestle in Singapore: à Nestlà ©s required strategy is to cover only the developed area of Singapore. Thats whyà theyà areà doingà theirà activitiesà inà mainà andà metropolitanà citiesà ofà Singapore. They want to put babies and children healthy and ensure theirà sufficient nutrition.à Thatsà whyà main and large rangeà ofà theirà productsà areà babyà milk foodà products. They also target new age generation to build a strong relationship byà providing various eatable products. In the information, we are going to point outs of Nestle is to segment, target theà potential customers and to positioning of their profitable products. Theirà segmentations, targeting, positioning process are given below. Nestle want to change customers toward their products. Thats why they are offeringà newà productsà regularly.à Theyà alsoà provideà manyà social competitions for babies to go theirà mindset. In this report we are looking to focus of Nestle Singapore is to segment,à targetà theà majorà customersà andà toà positionà ofà theirà profitable products. The relevant information is given below:- Marketà Segmentation: The marketing concept asks forà understanding customers requirements and satisfying theirà requirements and needs better than the others do. But many customers have different requirements and it hardly chance to satisfy all customers by treating them same just like. Market segmentation is the searching of part of the market that are not similar from other. Segmentation provides the firm to good satisfy the needs of its major customers. 1.à Clearerà understandingà ofà theà requirementsà andà needsà ofà selectedà customerà groups. 2. More effective positioning in this place. 3. Greater precision in selectingà promotional Transportation vehicles and techniques. Bases forà Segmentation: Users markets can be divided on the basis of these customer characteristics. 1. Geographic area 2. Demographic area 3. Psychographic area 4. Behavioral area Geographic: Nature: Nestlà © Singapore segmented its market for Nescafe Iceà depends on the geographic weather: warm hot and cold. à Nescafe Ice: A coffee which may be consume with ice. During warm season consumers making this coffee with normal, chilled or cold water mixing ice cube toà bring freshness in their body. Demographic Age: Nestlà © segmented market area for its main products based on the genration. Forà the products Cerelac, Lectogen, Koko Krunch, Nido, Nestle divided the market area segment for new born baby andà children of different ages. Nido It isà nutritious milk specially makes for children 2 years onwards. It includes 25 minerals and vitamin D which helps childs growth. Cerelac : Nestle also provide cerelac for new aged baby. It contains milk and rice mixture for less than oneà years baby. It fulfills babys proper nutrition in foods. Nesquick, Koko Krunch : above are chocolate milk for babies. Nesquickà and Koko krunch contain childs required growth. Its very sweet and delicious and also includes vitamin protein, mineral. Lactogen : Nestle Singapore brings full cream milk powder in the country. It gives baby required nutrition. Lactogen one is for childs whose age not more than 6months and lectogen 3 is for babies whose ageà is below 1 year. Income : Nestle segmented their market based on customers earnings in an effective way. Occupation :à Nestleà segmentedà theà marketà basedà onà theirà users occupation. Nescafe classic : This product is for that type of persons those who work busy and hard and requireds more freshness. Both the male andà female who need more caffeine and this type of needs Nescafe classic is for them. Psychographic: Lifeà styleà andà personality:à Nestleà Singaporeà providesà KITà KATà theseà people who really want to taste and enjoy chocolate. Nestle Nescafe 3 in 1 is for specially those users and customers who are really ingaged in activity and do not have more time. They can use by taking Nescafe 3 in 1.All the things are mixed sugar, milk and coffee. Behavioral Benefits Based on benefits Nestle Singapore segmented their market in an efficient way. So they make available Cerelac for those customers who want moreà profit from the product. Cerelac includesà a high nutrition for babys whose age is less than 1 year. Two very important things rice and milk remain added in cerelac. On the other part, cerelac includes vitamin, more mineral and all major useful nutritious elements for babies.à Target Marketing: Market segmentation reveals the firms market opportunities. Then the firmsortà marketà targetingà byà evaluatingà theà many typesà marketà segmentsà and deciding which and in which quantity segments it will target. à Nestle examined the different type of market segments on the basis ofà segmentà sizeà andà growth,à segments,à structuralà attractiveness,à and Nestle objectives and resources and decided to introduced their operation whole of Singapore country. Nestle distributes their target market because of having unique requirements and wants.à Nestle Singapore selected theirà target market into two market coverage policy: Differentiated : Nestle also choose the differentiated marketing. He provides different product for many segments based on different ages, occupation, season and climate of Singapore. Nescafe 3 in 1 : Coffee for customers who are busy in life. Kokoà Krunch,à Nesquickà :à Chocolateà milkà whoà wantà toà getà tasteà ofà real chocolate. Nescafe Ice : Cold coffee for the customer in hot and warm weather. Concentrated: Through concentrated marketing, Nestlà © earned a strong market position because of its very good knowledge of consumer requirement. In thenichesà ità servesà andà specialà reputationà ità acquires.à Nestlà ©Ã specializesà inà producing baby foods. It offers nutritious milk powder Lectogen 1 forà babies whose age is less than 7 months and lectogen 3 for babies whose age is not more than 12month. It also make available baby nutrition cerelac for baby more than 12 months. Positioning Strategy: Byà creatingà product,à service,à channel,à peopleà andà imageà differentiationà Nestle arrives the consumer touch point more easily, effectively efficiently in comparing with other competitors in the highly competitive food processing market. Productà Differentiation : Nestle brings a many ofà product for target customers. à They make available 25 types of minerals in Nido for children. It also arranged Cerealsà andà Lactogen 1à 3à forà newlyà bornà babyà exclusively. à Nowà the doctors says these products for childs to their parents for great maximum nutritionà Nescafeà isà aà productà whichà containsà 4à typesà ofà categories.à Theyà offerà à Nescafe ice for hot and warm weather, Theyà provideà Maggià includingà Maggià instant;à Maggià 2à minutesà which Includes and contain various minerals, vitamins and nutritions. Channelà Differentiation :à Nestleà reachà theirà productsà toà theà customersthroughà theirà experiencedà marketà salesmanà andà transportation.à Soà thatà theirà à products. are much easy toà their customers. Imageà differentiation Nestlà ©s logo isà totally different from others competitors that are greatly choices by its users. For that way customer easily choose them in theà market which is another effective benifits for Nestle products. People differentiation The company has a large number of manpowers that are highly educated and trained. In Singapore, 400 employees are employed in market Company chairman; They are running thisà business successfully for a long time. Serviceà differentiation Anotherà advantageà forà thisà companyà isà betterà service for its respective users from its competitors. They provide 247à hotà lineà service.à Highà qualityà checkingà isà providing forà its customers. Its marketing dept. and public relation dept. are working forà finding out customers new needs andà response toward their nestle products. Positioning Statement Babyà Products Toà babiesà whoà areà deprivedà ofà properà nutrition,Nido,Cerelac,Lactogen are the very nutritious milk Product that provide you more use full nutrition different from any other brand because these includes different types of vitamin, mineral etc. GOOD FOOD for GOOD LIFE Conclusion The advent of consumer food products has brought an immense change in the field in the consumers food habit. Nestle has done well to adding itsà customersà loyaltyà operatingà asà aà marketà competitorsà inà its industry. Nestleà isà oneà ofà theà largestà foodà processingà company. Their products and quality mainly includes on their experience and efficiency.à Nestle provides quality that leads to good business growth and good development.Ità hasà segmentedà theà marketà basedà onà certainà clusteredà preferencesdeploying multi-stage segmentation approach to meet individual requirements ofà the customers. Offering brand new products would also close its old products gaps to a great extend promise satisfaction and loyalty. In our report, we contribute to make available the segmentation, target marketing andà positioningà strategyà ofà Nestleà andà suggestà some recommendations based on the marketing procedure. à IMC Stratgies PROMOTION Promotion activities perform a major role in re-launching any product. Addition in target market is make sure by personal selling. It adds persons in small stores describe the benefits to important customers about importance of milk in standardà packed form. Awareness performs the most important role. They should taste housewives on many places. Because they are the main servers of such kind ofà nutritional diets toà their members of family. There are many promotional methods like personal sales, advertisements, salesà promotions, public relations etc.à but the method accepted byà Nestlà © for introducingà Nestlà © UHT Milk was advertising, outside printed media for advertising like, hording board, newspaper, posters outdoor etc.à Nestlà ©Ã seeing theà oldà customerà ofà theà imported brandsà andà potentials customers via its advertising promotions. In their advertisement, Nestlà © mostly focus the small kids who are the majorà à portion of our population and milk and such kinds ofà Productsà areà mainà requirementà ofà enhancing ability inà childrenà thatà theà reasonà Nestle launchedà Nesvitaà Milkà product especiallyà designedà forà youngerà childrenà because addition of calcium diets inà routine diet chart is mainà requirement. To remind the consumers about the nestle, Nestlà © also made some special platform for retailers and hold them on t heir shops and as make difference to other milk providing companies running in the country Nestle shows always attracting messages to feels customers that always drink milk but only Ià real form . RE LAUNCHING large number ofà competitors Nestle takes decisions to re-launch it product with different new packing. It was an opportunity for Nestle to control the market in that a wayà that it will introduce. its all the discrepancies such asà shortage, inflation based pricings which given opportunity to the competitors to control the market. BELOW THE LINE Below the line includes followingà mediums of advertisement. à ¢Ã¢â ¬Ã ¢ Direct mail to usersà à ¢Ã¢â ¬Ã ¢ Outdoorà advertising à ¢Ã¢â ¬Ã ¢Through Transità DIRECT MAIL ADVERTISING Ità isà any formà ofà advertisingà presentà directlyà toà theà new comers,à this can beà through the mail, fax, online computer services, sales personnels, retailers orà other means rather than through traditional massà media. Leaflets/ flyers Nestle has distributes many types of leaflets, which inform information about Nestle Milk products, at different outlets. Folders / brochures Nestle distributes brochures of their product to their users through internet to make them inform of new research and innovations and products. This helps nestle in adding more customers. OUTDOOR Nestle expenses a big share ofà their advertisement budget on the outdoorà advertisement in Singapore, which includesà à ¢Ã¢â ¬Ã ¢Painted Billboards at different places à ¢Ã¢â ¬Ã ¢MMT in various locations à ¢Ã¢â ¬Ã ¢Vinyl Sheets located in public places à ¢Ã¢â ¬Ã ¢ They have put on different themes of them, which are presenting different situations in which peopleà areà usingà realà water.à Accordingà toà theà NESTLE theyà perform heavy outdoor advertisement to aware people about the presence of their product due to it is a product for which consumer never pre-determined plan to purchase it so to encourage them for the purchase of Nestle Milk Products they have to place billboards.à Besideà thisà they rotateà theà postersà ofà theirà billboardsà afterà some months the reason for this is that users not interest in those themes when they see it for a longer time so when they exchange them and place the new different one that create the interest among theà people. TRANSIT ADVERTISING Transit advertising is a type of public places out of private media that adding bus and taxicabà advertisingà asà wellà asà postersà onà transità places, Busà terminals,à and Display at airports .Types ofà transit advertising à ¢Ã¢â ¬Ã ¢Inside cards in public transports à ¢Ã¢â ¬Ã ¢Outside posters on Vehicles à ¢Ã¢â ¬Ã ¢Terminalà posters at various locations à ¢Ã¢â ¬Ã ¢Taxi / bus walls. Nestle 2010 Creating affordable access to protein [online] Available from: http://www.nestle.com/CSV/CSVinAction/SlideShows/essentialprotein/essentialprotein.htm Nestle 2010 Press Release [online] Available from: http://www.nestle.com/MediaCenter/PressReleases/AllPressReleases/NovartisMedicalNutrit http://www.nestle.com/Resource.axd?Id=602C42FE-04D6-4669-BEE1-1027492FE5E8 http://www.nestle.com/AllAbout/AtGlance/Introduction/Introduction.htm Vanhuele, M., Dreze, X., (2002). Measuring the Price Knowledge Shoppers Bring to the Store.Journal of Marketing. 66 (dhs), 72. Peter, J. P., Donnelly, J. H (2004).Marketing Management: Knowledge and Skills. 7th ed. China: McGraw Hill Book Co. 145. http://business.timesonline.co.uk/tol/business/movers_and_shakers/article6639144.ece?token=nulloffset=12page=2
Sunday, January 19, 2020
The Tempest Essay -- Literary Analysis, Shakespeare, Classics
The similarities and differences between Aime' Cesaire's ATempest and William Shakespeare's The Tempest gives the reader an idea that it is a political response. From the way that both of the titles of these works of literature differ, an idea of concept is offered. They share a similar story line yet, after some one has read A Tempest : a different perspective is gained. A Tempest is actually considered a post colonial period piece of writing and one can acquire and prove this by the forms in which Aime' Cesaire portrays the characters and switches around their personalities and their traits,the time periods and the acquisition of language, and the ways power is used reveals that it is indeed a political response from a post colonial perspective. Shakespeare's The Tempest and Cesaire's A Tempest differ in the way it is expressed. From the words, the and a the whole concept of tempest is changed completely. The definition of the word tempest could mean two things, a violent windstorm, frequently accompanied by rain,snow,or hail and/or a furiosus agitation, commotion,or tumult; an uproar. Shakespeare's The Tempest is correlated with the first definition while Cesaire's A Tempest associates more with the second one. Shakespeare's The Tempest starts of with a storm and on a ship [A tempestuous noise of thunder and lightning heard] (Shakespeare 1667-69) while Cesaire's begins with Caliban shouting, "Uhuru!" (Cesaire 1721) which means freedom. Those examples gives us the concept of the storm and an a uproar. The time period in which The Tempest was written is the age of exploration is within the time frame of the mid 1400's towards the late 1500's. The discovery and colonization of far off lands, these years were filled ... ...liban called him "a colony addict" .(Cesaire 1727) Also,Cesaire made it seemed as Prospero revenge was another conquest not really a vengeful act. By the end, the reader sees this with his reasoning of why he forgived them. Ariel was always overly compliant and was always called my dear Ariel by Prospero. While Caliban, the black slave was treated horridly and threatned. Prospero told Ariel it doesn't matter what that villain plots against me?All the nobility of Italy,Naples,and Milan and henceforth combined,will protect my person."(Cesaire 1723) There is no doubt that Cesaire is trying to say no matter what, us Europeans always stick together, so he has nothing on me, he doesn't phase me which is one of the main ideals in this political response.During slavery, Europeans had alot of control over the Africans fate but, there were always limits that caused a tempest. The Tempest Essay -- Literary Analysis, Shakespeare, Classics The similarities and differences between Aime' Cesaire's ATempest and William Shakespeare's The Tempest gives the reader an idea that it is a political response. From the way that both of the titles of these works of literature differ, an idea of concept is offered. They share a similar story line yet, after some one has read A Tempest : a different perspective is gained. A Tempest is actually considered a post colonial period piece of writing and one can acquire and prove this by the forms in which Aime' Cesaire portrays the characters and switches around their personalities and their traits,the time periods and the acquisition of language, and the ways power is used reveals that it is indeed a political response from a post colonial perspective. Shakespeare's The Tempest and Cesaire's A Tempest differ in the way it is expressed. From the words, the and a the whole concept of tempest is changed completely. The definition of the word tempest could mean two things, a violent windstorm, frequently accompanied by rain,snow,or hail and/or a furiosus agitation, commotion,or tumult; an uproar. Shakespeare's The Tempest is correlated with the first definition while Cesaire's A Tempest associates more with the second one. Shakespeare's The Tempest starts of with a storm and on a ship [A tempestuous noise of thunder and lightning heard] (Shakespeare 1667-69) while Cesaire's begins with Caliban shouting, "Uhuru!" (Cesaire 1721) which means freedom. Those examples gives us the concept of the storm and an a uproar. The time period in which The Tempest was written is the age of exploration is within the time frame of the mid 1400's towards the late 1500's. The discovery and colonization of far off lands, these years were filled ... ...liban called him "a colony addict" .(Cesaire 1727) Also,Cesaire made it seemed as Prospero revenge was another conquest not really a vengeful act. By the end, the reader sees this with his reasoning of why he forgived them. Ariel was always overly compliant and was always called my dear Ariel by Prospero. While Caliban, the black slave was treated horridly and threatned. Prospero told Ariel it doesn't matter what that villain plots against me?All the nobility of Italy,Naples,and Milan and henceforth combined,will protect my person."(Cesaire 1723) There is no doubt that Cesaire is trying to say no matter what, us Europeans always stick together, so he has nothing on me, he doesn't phase me which is one of the main ideals in this political response.During slavery, Europeans had alot of control over the Africans fate but, there were always limits that caused a tempest.
Saturday, January 11, 2020
Any Two Love or War Poems Studied and Compare and Contrast
The first poem I am going to write about is the Charge of the Light Brigade by Alfred lord Tennyson. Alfred was born on the 6th of August 1809 in Lincolnshire England. Alfred died on the 6th of October 1892. The poem is talking about war that he read in the newspaper and he wrote a poem about them. The battle took place in the 1854. Alfred was not a soldier in the war he think war is a good thing. In the first verse it talks about the six hundred soldiers going to war in the valley of death. He talks about the soldier being ambushed in the valley by the Russian army. The commander told the soldiers to go to the valley. The soldiers travel about six or seven miles in the valley ââ¬Å"half a league, half a league, half a league onwards all in the valley of deathâ⬠. There is a good use of tripling half a league, half a league, half a league three times at start sets up a rhythm you can nearly hear the gallop of the horses hooves as you say the words. There is personification in this verse ââ¬Å"Valley of deathâ⬠this is a good because it suggests to us that the Light Brigade are going to lose their lives in the valley few of them will survive the battle. In the second verse he talks about the soldiers going up the valley ready to battle ââ¬Å"Forward the light brigadeâ⬠. The soldier didnââ¬â¢t have a choice to go and battle in the valley of death. The soldiers had to go and fight because that was there duty to do as the commander asks them to do saw. Alfred said the soldiers was brave because it said in the poem ââ¬Å"theirs not to make reply Theirs not reason why Theirs but to do or dieâ⬠This tells us that Alfred is telling that the soldiers was brave to fight for there country. In this verse there is personification ââ¬Å"In to the valley of deathâ⬠. This is a good use of personification because it describes the valley of death because of the battle in the valley. Ther is a ggod verb the ââ¬Å"Blunder'dâ⬠is good because it means making a mistake. This underlines the fact that what the Light Brigade is doing is going to end in disaster. In the third verse it talks about the cannons shooting the light brigade ââ¬Å"cannon to the right of them, cannons to the left of them Cannons in front of themâ⬠this is good repetition of the word ââ¬Å"Cannanâ⬠underlines how senusly survounded the Light Brigade was by the enemy. It also tells us that with connons all round them the Light Brigade were moving into a deadly trap as there was no escape route. Theres a good persanification bthere ââ¬Å"Jaws of hellâ⬠this is good because ââ¬Å"Jawsâ⬠are used for eating and gobbling up food. The idea is that the soldiers are going to be eaten up by the fireing canans of the russians. The word ââ¬Å"Hellâ⬠suggest that the place and circumstances are horrible like hell. There is a sense of doom. Alfred lord Tennyson tells that the light brigade was bravely to go to the valley and fight. ââ¬Å"Boldly they rode and wellâ⬠The light brigade was foolish to go to the valley of death because the enemy was in the top and they could shoot them easily. In the forth verse it talks about the Light Brigade ready to battle as they take there swards out. ââ¬Å"Flashââ¬â¢d all their sabres bareâ⬠ââ¬Å"Flashââ¬â¢d as they tumââ¬â¢d in airâ⬠The light brigade was fighting the gunners away and charging the army away. Theres a good use of verbs in this poem ââ¬Å"Flash'd, sabring, charging, plunged at the beginning of the verse underlines the heroic bravery with which they rode into the valley. ââ¬Å"Reel'd shalter'd and shunderd, This verbs at the end of the cerse tell us that the battle went badly for the Light Brigade and they are forced to retread. Alfred was talking about ââ¬Å"all the world was wonderedâ⬠as the Light Brigade was trying to fight. At the end it tells that the Light Brigade was retiring from the battle ââ¬Å"reeled from the sabre strokeâ⬠. The soldiers was tired after the battle ââ¬Å"shattered and shunderââ¬â¢dâ⬠. The last two lines is saying that the light brigade is going back but not the six hundred that had started in the battle ââ¬Å"Then they rode back but not, Not the six hundredâ⬠In verse five it describing the battle that the Light Brigade fought in the valley of death. Alfred is saying what was the battle like to fight in. ââ¬Å"While horses and hero fellâ⬠he is telling that the soldiers in the Light Brigade were being killed while they were fighting. In the last lines it tells ââ¬Å"All that was left of them, Left of the six hundredâ⬠In this verse there are personification ââ¬Å"The jaws of deathâ⬠Thereââ¬â¢s use of onomatopoeia ââ¬Å"Thunderedâ⬠and ââ¬Å"Stormedâ⬠as you hear the noises in your head, you are made aware of the seriousness of the attack against the Light Brigade, the cannons are shooting them to pieces. In the last verse of the poem is telling how proud were the soldiers when they came back of the battle ââ¬Å"when can their glory fadeâ⬠Alfred is praise war and fighting and the soldiers in the Light Brigade. ââ¬Å"Honour the charge they made,â⬠he is praising the charge that the Light Brigade made in the battle. Alfred is saying that the Light Brigade was brave to fight in the battle in the valley ââ¬Å"Noble six hundredâ⬠. He uses onomatopoeia In this verse like ââ¬Å"Thunderedâ⬠and Stormedâ⬠as you hear the noises in your head you are made aware of the seriousness of the attack against the light brigade. The second poem I'm going to talk about is Dulce ET Decorum Est by Wilfred Owen. Wilfred Owen was born 18 of March 1893 in Shropshire England and he dead in the war in France in November 1918. In these to poems there are differences and similarities. In Wilfred Owens poem he has written from his experiences in war than Alfred had only read it from the newspaper. Wilfred was saying that war was a terrible thing and Alfred was praising war in his poem. I think that Alfred lord Tennyson is wrong about war, war isnââ¬â¢t I good thing its terrible and Wilfred is write about war. The similarities in the two war poems are the both lots of soldiers are scared in the two poems. In the two poems there are creating a picture in your mined that there are people dieing in the poems. ââ¬Å"In all my dreams before my helpless sight He plunges at me guttering, choking, drowning in Wilfred Owens poem and in Alfred poem is saying, ââ¬Å"sobering the gunners thereâ⬠. The poem starts off with a description of the soldiers. This is totally contrast to light Brigade where the soldiers are ââ¬Å"boldâ⬠and ââ¬Å"Nobelâ⬠. Soldiers in Dulce ET Decorum Est look like a bunch of old women ââ¬Å"Nock-kneedâ⬠and ââ¬Å"coughing like hagsâ⬠. The poem starts with a smile. The soldiers are compared to ââ¬Å"old beggars under sacksâ⬠This is complete different with how we expect soldiers to be like they are tall and strong and their backs strait not ââ¬Å"bent doubleâ⬠Theirs a good use of repetition in this verse. Repetition of the idea of old. ââ¬Å"old beggarsâ⬠and ââ¬Å"hagsâ⬠like old women. This contras again with how soldiers should be we expect them to be young and full of life. There are some verbs in this verse such as ââ¬Å"trudgeâ⬠ââ¬Å"marched asleepâ⬠ââ¬Å"drunken with fatigueâ⬠suggest totally exhausted men who are nearly dead on their feet. This is totally different to the types of verbs used in the ââ¬Å"Light Brigadeâ⬠such as ââ¬Å"chargingâ⬠and ââ¬Å"flashingâ⬠of swards. In verse 2 there is totally chaos when someone shouts out ââ¬Å"Gas! Gas! Quick boysâ⬠The soldiers are so tired that their reactions in finding and putting n their gas masks is really slow. Words like ââ¬Å"clumsyâ⬠ââ¬Å"Stumblingâ⬠underline that their movements are awkward and tired. In contrast the actions of the soldiers in the charge of the light brigade are fast and effective ââ¬Å"boldly they rode and wellâ⬠From this point onwards Dulce focuses on one induidiual man the one who fails to get his mask on and dies because his lungs are filling up with gas and he cannot breath, very different to the light brigade which focuses throughout on six hundred men. Dulce forces the reader to become emotionally involved we care about the terrible death of this one man but in light brigade because there are six hundred of them we seem to care less that most of them die. In verse 3 Wilfred Owen begins to talk directly to you. Earlier he has used ââ¬Å"Iâ⬠ââ¬Å"I saw him drowningâ⬠which means that he personally was at the battle and witnessed what happened. Again this technique makes us feel sorry for the man who died. Differently to Alfred was never a soldier he read about the light brigade battle in the news paper the uses the pronoun ââ¬Å"Theyâ⬠throughout his poem so again we donââ¬â¢t feel close to these soldiers. The imagery in verse 3 of dulce is associated with parts of the body and ideas about likes that the reader finds disgusting e. g. the block came gargling from the frat and ââ¬Å"obscene as cancerâ⬠These quotes underline how terrible death of this man was and if only people understood this they would stop pretending that it is great to die for your country Tennyson dreams that it is glorious , noble and brave die for your country.
Friday, January 3, 2020
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